More elastic and toned skin thanks to oats
Oats are characterized by a grain with a well-known elongated shape and beige colour. Within this small entity, there are a series of extraordinary benefits for the skin. All its properties have made it the protagonist of various formulations designed to clean, protect, hydrate and tone the skin.
History and legends about oats
All the properties of oats on the skin
Soothing and anti-reddening action
Elasticizing and toning action
History and legends about Avena
The cosmetic properties of oats have been known for a very long time. Romans and Greeks used this special ingredient in their baths for its hydrating and soothing properties.
Legend has it that the Scots were particularly attached to the use of oats in cosmetics and food. The English, however, despised it. In fact, it is said that in 1755, in a famous English dictionary, the word "oats" was defined as the cereal that the Scots eat but that the English fed to their horses. In response, the Scots then argued that, precisely because of this different custom, their men are more handsome and the English horses are better.
All the properties of Oats on the skin
Here are the main properties that have made oats so famous since ancient times.
Hydration
Its hydrating properties come directly from the heart of the oat grain. Inside it there is in fact a substance called betaglucan which works by creating a thin film on the skin, which in addition to protecting it from possible external aggressions, retains water inside the epidermis allowing the skin to remain hydrated for a long time.
Soothing and anti-reddening action
The well-known soothing, anti-reddening and anti-itching action of oats is explained once again by the presence of betaglucan, a polysaccharide which, in addition to guaranteeing the skin all the necessary hydration, also contains calming, nourishing and protective properties.
Antioxidant properties
Inside the magical oat grain there are also bioactive polyphenols and petides. These substances counteract free radicals and the related oxidative damage that constantly threatens our skin cells. The result of this type of action is younger-looking skin for a long time. The oat grain is also able to rebalance the skin's pH, thus improving the situation in case of irritated or particularly dry skin.
Elasticizing and toning action of oats
Well hydrated skin is also younger and more elastic skin. Thanks to its antioxidant, protective and nourishing properties, oats are a perfect ingredient to look for not only in face products, but also in those for the body.
Alone, oats are able to give extraordinary results, but in combination with other ingredients specifically designed to give tone and elasticity to the skin, they represent an incredible boost.
Active Pants are leggings soaked in active ingredients designed to elasticize and tone the skin. In addition to organic oats, it also contains a coral algae extract and a very powerful elasticizing complex. Perfect for sagging skin that has lost its tone.
Finally, a characteristic that makes oats particularly precious and effective is its hypoallergenic property, which makes it perfect for all skin types, including the most sensitive ones. In fact, we find this ingredient in many products designed specifically for children and for the most problematic skin.
