Skip to main content

Serum before or after the cream?

Siero prima o dopo la crema?

"Serum is a product that is becoming increasingly popular. More and more people are choosing to include it in their skincare routine. On social media, the number of influencers who use and recommend it is constantly growing. The reason for such success is simple: it is a truly powerful type of product." 

"Let's discover more about this miraculous product and how it works on the skin to ensure amazing results." 



When to apply the serum?

The serum should always be applied immediately after cleansing and before the moisturizer. The serum has a higher concentration of active ingredients, and these are somehow fixed by the moisturizer, which should always be applied as the next step. 


Serums are true targeted treatments that, given the high concentrations of active ingredients contained within them, must be stored in specific packaging. The particularly unique and concentrated formulations of serums make them extremely prone to deterioration. It is for this reason that the packaging of serums is usually made of glass and is dark in color, thus facilitating the preservation of the product.   


Even the eye contour, which is often not known when to apply, should be applied only after applying the serum. 


To summarize, we can say that the order in which to apply facial products is as follows: 


1.Detergent

2. Serum

3.Eye contour 

4.Moisturizing cream 

5. Optional BB cream or foundation (if we are following the morning skincare routine) 



Why apply the serum? 

The serums have specific functions based on the active ingredients contained within them. In fact, there are active ingredients and formulations designed to counteract specific imperfections.


Serums with vitamin C, for example, help to brighten the complexion, giving the face a fresher and more radiant appearance. 

The serums containing salicylic acid allow for smoothing the skin's texture and combating skin imperfections. They are therefore perfect for fighting acne-prone skin and preventing the appearance of skin imperfections. 


In summary, we can say that:


  1. The serum plays a fundamental role in enhancing the action of the moisturizing cream.
  2. "In the market, there are serums of every type; it will be enough to observe your own skin and understand which type of product might be more suitable for your needs."

                                                         

The extra secret for real                                                   


Some additional small tips for applying the serum:


  • Always apply a small amount of product: knowing the effectiveness of the serum, one is often tempted to apply an excessive amount of serum on the face, hoping to speed up results. In reality, given the high concentrations of active ingredients contained in each serum, applying an excessive amount of product could even lead to the opposite effect, namely the appearance of blemishes and imperfections due to skin irritation. 


  • Do you suffer from dry skin? Do you have particularly noticeable facial wrinkles? If every morning you apply a layer of BB cream or foundation and want to enhance its moisturizing power, then you can choose to mix one or two drops of your moisturizing serum with the smoothing product you use. The result will be an extremely easier application and long-lasting hydration!

Read all

Skincare routine serale: ecco come farla

Evening skincare routine: here's how to do it

Clean Beauty: La rivoluzione sostenibile nel mondo del beauty

Clean Beauty: The Sustainable Revolution in the Beauty World

Skincare: trucchetti social da NON seguire

Skincare: social tricks NOT to follow