Face serum: what is it for?

The serum is distinguished from the day cream by the presence of active ingredients in higher concentrations. This particularity makes the serum an excellent ally for giving a boost to your skincare. Whether it's hydration or a matte effect, the serum is always a great beauty ally that can help achieve excellent results through a simple daily application. If you are taking your first steps into the world of skincare, to recognize a serum you will need to observe its consistency, as it is usually more liquid compared to that of a normal face cream. 

When to start using it? 

Unlike what one might imagine, serum, like other skincare products, should not be chosen based on our age but rather on our skin type. Each serum is indeed designed and formulated based on specific results that one wants to achieve: hydration boost, mattifying, illuminating, etc. 

In summary, we can say that it is never too early or too late to use serums; the important thing is that they are suitable for your skin type. Observing your skin throughout the day is an excellent strategy to identify your skin type and choose the serum that is most suitable for you. 

Which serum to choose? 

The serum, just like the face cream, should be chosen based on your skin type. 

Choosing a serum that is not suitable for one's needs could even be counterproductive as it may cause the appearance of signs of irritation (for example, think of the classic white bumps). 

Every skin type requires a specific serum capable of providing a particular effect: 

• in case of dry skin, it is recommended to opt for a rich and nourishing serum based, for example, on hyaluronic acid. 

• in case of oily or combination skin, it is better to opt for a serum with aloe vera that has a mattifying effect, which therefore counteracts excessive sebum production. 

• In case of dull skin, one can opt instead for a serum based on vitamin C. 

How to include it in your skincare routine? 

Including it in your skincare routine is a wise choice to take your skincare to the next level. The important thing is to adapt your beauty routine to the specific characteristics of each product: always read carefully whether it is possible to be exposed to the sun after use and how many times a day it can be used. In fact, based on the concentration of the active ingredient present in it, each product can be used with a certain frequency. 

More serums at the same time?

Each serum performs a specific function, so it is only necessary to choose an effective combination of serums, that is, a couple of products that do not conflict with each other but simply perform different functions, such as the combination of a hydrating serum and a brightening serum. 

The extra secret for real

Have you ever noticed that serums are generally more expensive? This happens because serums, in addition to having a high concentration of active ingredients, require packaging that is usually made of glass, and their active ingredients need specific preservation processes as they tend to deteriorate quickly.